Case studies
ASO & app advertising, in the numbers.
Three App Store Optimization and app-advertising engagements — a sports-prediction app, an AI background remover and a thermal-camera utility — across the App Store, Google Play and Xiaomi GetApps. Client names are withheld under NDA; the numbers are straight from each app’s own dashboards.
Case 01 · Sports prediction
A prediction app that grew its own installs
Take a sports-prediction app from thin store visibility to a self-sustaining install engine — grow organic search installs and scale paid without blowing up blended cost.
What we did
- Rebuilt the text stack. Title and subtitle carrying the strongest prediction and odds keywords, a keyword field with every term used once, and in-app-purchase names as extra indexed fields.
- Widened the keyword pool with locales. Parallel App Store locales so one listing indexes across several languages in a single market.
- Drove install velocity on target keywords. A dosed launch-traffic push on mid-frequency terms, stepped just above organic and timed around ranking freezes, to move positions the app could actually win.
- Made the product page convert. Benefit-first first screenshot and Apple product-page A/B tests, creative matched to the real feature set — no mislead.
- Kept ratings fresh. System review prompts after a winning moment, growing rating volume and recency — which weighs more than a static average.
- Turned paid into an organic engine. Apple Ads pointed at the terms organic had validated, so paid volume fed install velocity and the paid→organic uplift compounded.
Straight from the app’s live dashboard
Outcome Organic search became a durable, compounding channel — and as the paid→organic loop tightened, blended cost per install fell while volume held near a million a month.
Case 02 · AI background remover
Making search the cheapest install channel
An AI background-remover was buying installs while its store listing sat undiscovered. The goal: make App Store Search the primary — and lowest-cost — source of installs.
What we did
- Owned the “background remover” intent. Keyword research across remover, eraser, cutout and photo-editing queries, rebuilt into title, subtitle and keyword field — each term once.
- Indexed across markets. Localized metadata and creative so the same intent ranks in multiple locales, not just US English.
- Rebuilt the first impression. New icon and before/after first screenshots, with product-page A/B testing to lift show-to-install conversion.
- Seeded the index, then let search carry it. A short, dosed velocity push to break into ranking, after which real App Store Search traffic became the engine.
- Grew reviews the white way. A system rating prompt after a successful export kept the score high and fresh.
Straight from the app’s live dashboard
Outcome Search overtook paid as the primary source of installs: 84% of a million downloads came in organically, at a fraction of the paid cost.
Case 03 · Thermal / heat camera
Growing an Android utility on Google Play and GetApps
A thermal-camera utility needed organic growth on Android: more explore traffic on Google Play, plus a foothold on Xiaomi GetApps — an alt-store that carries real weight in Russia, India and Indonesia.
What we did
- Rebuilt the text for Google Play. Keyword-led title (30 chars) and short description under thermal, heat and night-vision camera intent; a full description written for meaning and relevance, since Google reads it — not keyword density.
- Localized across markets. Multi-language listings — in the Google Play / GetApps model any locale can index for any market, widening reach across emerging regions.
- Tested the store listing. Redesigned icon and first three screenshots demonstrating the thermal view, with a store-listing experiment and country-targeted custom listings on the winners.
- Used reviews as a ranking surface. On Google Play review text indexes, so review and reply copy seeded low-frequency terms; a system prompt grew ratings the white way.
- Opened the alt-store channel. Published and optimized on Xiaomi GetApps and seeded a light launch-week velocity push across regions, with Android Vitals kept clean so positions held.
Straight from the app’s live dashboard
Markets reached
- Russia
- India
- Indonesia
- Vietnam
- Mexico
- Türkiye
Outcome Google Play explore traffic and installs both grew roughly five-fold, and a store most competitors ignore became a live organic channel across six markets — extra installs at effectively zero media cost.
Client identities stay confidential — brand marks and app names are cropped from the captures. Everything shown is a real screenshot from the app’s own App Store Connect, AppsFlyer, Google Play Console or Mi Store / GetApps dashboard for the period stated.
All three, side by side
| Case | Store | Work | Headline results |
|---|---|---|---|
| Sports-prediction app | App Store (iOS) | ASO + Apple Ads | 810K paid installs/mo, +51% organic halo, 39.6% store CVR |
| AI background remover | App Store (iOS) | ASO | 1M downloads, 844K from App Store Search — 84% organic |
| Thermal-camera utility | Google Play + Xiaomi GetApps | ASO + alt-store | ~6× explore visitors, ~5× installs, 6 GetApps markets |
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