360° full-funnel read
Signal audit
We read your store, paid spend and analytics as one system — mapping exactly where rank, conversion and ROAS break before touching anything.
The mobile app marketing agency
Every app has an apogee.
We engineer the climb.
More installs from store search, a lower cost on every paid one — that’s what happens when organic App Store Optimization and paid app advertising run as one compounding system. For apps and games.
In short
Mobile app marketing grows an app two ways at once: organic — App Store
Optimization (ASO) on the App Store and Google Play — and paid — app advertising
across Apple Search Ads, Google, Meta and TikTok. Appogean runs both as one measured,
compounding system for apps and games.
The ascent
How we take an app to its peak.
One route, five waypoints. Each stage feeds the next — the work compounds as you climb.
-
- 90 days prioritised plan
Growth thesis
A plan that ties organic intent to paid demand. Hypotheses with the metric each one moves — not opinions, not a generic retainer.
- +91% organic installs
The ASO ridge
Keyword intelligence, metadata semantics and store conversion build the organic foundation — the cheapest installs you’ll ever earn.
- 3.4× blended ROAS
The UA push
Paid velocity across Search Ads, UAC and social — pointed only at the intent and creative your organic signal already proved converts.
- +213% install growth
Compounding scale
Organic lift lowers paid CPI; paid volume sharpens keyword signal. The loop tightens each cycle and growth compounds — your apogee.
Two engines, one system
Mobile app marketing splits in two. We run both.
Organic and paid aren’t rival channels — organic lowers your paid cost, paid sharpens your organic signal. We operate them as one compounding loop.
Organic
App Store Optimization
Rank for the searches that already want your app — keyword semantics, store conversion and A/B-tested creative. The cheapest installs you’ll ever earn.
- Keyword research & semantics
- Store conversion — icon, screenshots, A/B
- iOS App Store & Google Play
App Advertising
Buy installs that convert — across Apple Search Ads, Google App Campaigns and paid social, pointed only at the intent your organic signal already proved.
- Apple Search Ads management
- Campaign structure & bidding
- Creative testing & attribution
The instrument
One live view of the whole loop.
Rank movement, install velocity, blended ROAS and store conversion — read together, in real time. Analytics isn’t a monthly report here; it’s the instrument we steer the climb with.
- Attribution modelled to in-app value, not install vanity
- Cohort & LTV curves that judge spend on what it creates
- Organic ↔ paid signal in one place, never two silos
ASO × UA × Analytics
One loop, three forces, compounding returns.
Organic and paid aren’t channels to balance — they’re inputs to the same engine. Analytics is the shaft that connects them.
Organic signal
Keyword intent, category rank and store conversion — the cheapest install you’ll ever earn.
Paid velocity
Demand at scale across Search Ads, UAC and social — targeted with what organic already proved.
The shaft
Attribution, cohorts and ROAS that turn both channels into one accountable system.
1M downloads driven for one app App Store, organic-led
84% of installs from organic search 844K of 1M, ASO-driven
5× store traffic growth Google Play explore
+51% organic installs from paid halo held while scaling spend
“I came in expecting the usual keyword-soup report and a monthly retainer. Instead someone actually rebuilt the whole store listing — keywords, screenshots, localization, all of it — and a couple of months later most of our installs were coming from search instead of our ad budget. Best return we’ve had on any growth spend — and it keeps compounding.”
Who runs Appogean
Led by a hands-on growth practitioner.
Appogean is led by Alex Uliankin — a mobile growth and App Store Optimization specialist with 8+ years scaling apps and games across the App Store, Google Play, Xiaomi GetApps and AppGallery. He has run ASO and paid user acquisition in some of the most competitive, high-scrutiny app categories, and works on AEO/GEO so brands stay visible as search shifts to AI answers.
- Apple Search Ads certified
- AppsFlyer Essentials certified
- Google Ads Apps certified
- AEO / GEO & technical SEO across 1M+ pages
Start here
Request a growth audit.
Drop your App Store or Google Play link. We’ll review your store presence and paid setup, then come back with where the growth is — and what it takes to get there.
- A real human reviews your app — no automated funnel
- Pricing scoped to the work and built to pay for itself — shared after we look
- Reply within one business day
Mobile app marketing, run as one system
Appogean is a mobile app marketing agency for apps and games. We grow installs two ways — organically with App Store Optimization and through paid app advertising across Apple Search Ads, Google App Campaigns and social — and we run them together so each makes the other cheaper and sharper.
Most teams treat organic and paid as separate line items. We treat them as inputs to the same engine: ASO proves which keywords and creatives convert, paid buys that proven demand at scale, and analytics keeps both accountable to real in-app value.
What is mobile app marketing?
Mobile app marketing is the work of getting the right users to install and stay with an app. It has two halves: organic growth through App Store Optimization (ranking and converting in the App Store and Google Play) and paid user acquisition (advertising installs across Apple Search Ads, Google and social).
What’s the difference between ASO and app advertising?
ASO is organic — you earn installs from store search and browse without paying per install. App advertising is paid — you buy installs from ad sources. They compound: strong ASO lowers your cost per paid install, and paid traffic sharpens the keyword and creative signal that ASO ranks on.
How much does it cost?
Pricing depends on your app, stores and goals — so we quote after a quick audit rather than a fixed price list. Pricing is scoped to your app and the growth it can return — not a race to the cheapest line item. Send your app link through the form above and we’ll come back with scope and pricing.
Should we start with ASO or paid ads?
Usually ASO first — it makes every later paid dollar cheaper and tells us which keywords and creatives already convert. From there we layer paid to scale the proven demand. If you’re already spending, we do both from day one.